Privacy
Statement

This Privacy Statement explains how Personal Information about our (potential) customers and other individuals using our services is collected, used and disclosed by Kniddo Ltd. and its respective affiliates ("us", "we", "our" or "Kniddo"). This Privacy Statement describes our privacy practices in relation to the use of our website (including any customer portal or interactive customer website) (https://kniddo.com), our software (Kniddo), services, solutions, tools, and related applications, services, and programs, including research and marketing activities, offered by us (the "Platform"), as well as your choices regarding use, access, storage and correction of Personal Information. It also describes how we collect, use, disclose and otherwise process Personal Information collected in relation to our Services and otherwise in the course of our business activities.

By signing up to our Services and by agreeing to our General Terms and Conditions required to use certain of our Services, you agree to the collection, usage, storage and disclosure of information described in this Privacy Statement.

Our Services may contain links to other websites or services; and information practices and/or the content of such other websites or services shall be governed by the privacy statements of such other websites or services.

We may change this Privacy Statement from time to time. If we make changes, we will notify you by revising the date at the top of the statement and providing you with additional notifications of such. We encourage you to review the Privacy Statement whenever you use our Services to stay informed about our information practices and the ways you can help protect your privacy.

Information we collect

We collect your information in these ways: Information You Provide, Automatically Collected Information. More detail is provided below.

Information You Provide

Profile Information. We collect information that you provide when you set up an account, such as your name, email address and/or profile image url. You can add other information to your profile, such as a bio or a profile photo.

User Content. We collect the content you create or publish through the Platform, such as photographs, videos, audio recordings, livestreams, comments, hashtags, feedback, reviews, and the associated metadata (such as when, where, and by whom the content was created). Even if you are not a user, information about you may appear in content created or published by users on the Platform. We collect User Content through pre-loading at the time of creation, import, or upload, regardless of whether you choose to save or upload that User Content, for example, to recommend music based on the video. We also collect content (such as text, images, and video) from your device's clipboard if you choose to copy and paste content to or from the Platform or share content between it and a third party platform. In addition, we collect location information (such as tourist attractions, shops, or other points of interest) if you choose to add the location information to your User Content.

Direct Messages. If you communicate with others using direct messages, we collect the content of the message and the associated metadata (such as the time the message was sent, received and/or read, as well as the participants in the communication). We also collect the messages you send or receive through our chat functionality when communicating with merchants who sell goods to you, and your use of virtual assistants when purchasing items through the Platform. We do this to block spam, detect crime, and to safeguard our users.

Your Contacts. If you choose to sync your contacts, we will collect information from your device’s phone book such as names, phone numbers, and email addresses, and match that information to users of the Platform. If you choose to find other users through your social network contacts, we will collect your public profile information as well as names and profiles of your social network contacts.

Purchase Information. When you make a purchase or payment on or through the Platform, including when you buy Kniddo Coins or purchase goods through our shopping features, we collect information about the purchase or payment transaction, such as payment card information, billing, delivery, and contact information, and items you purchased.

Surveys, Research, and Promotions. We collect Information You Provide if you choose to participate in a survey, research, promotion, contest, marketing campaign, or event conducted or sponsored by us.

Information When You Contact Us. When you contact us, we collect the information you send us, such as proof of identity or age, feedback or inquiries about your use of the Platform or information that may help with your case.

Information From Forms and Features You Use. We collect the Information You Provide when you fill in a form on the Platform. , you can let TikTok fill in forms automatically with your account info, like your addresses or payment info.

Automatically collected information

Technical Information. We collect certain device and network connection information when you access the Platform. This information includes your device model, operating system, keystroke patterns or rhythms, IP address, and system language. We also collect service-related, diagnostic, and performance information, including crash reports and performance logs. We automatically assign you a device ID and user ID. Where you log-in from multiple devices, we use information such as your device ID and user ID to identify your activity across devices to give you a seamless log-in experience and for security purposes.

Location Information. We automatically collect information about your approximate location (e.g. country, state, or city) based on your Technical Information (such as SIM card and IP address). Also, where you enable location services for the TikTok app within your device settings, we collect approximate location information from your device.

Usage Information. We collect information about how you engage with the Platform, including information about the content you view, the duration and frequency of your use, your engagement with other users, your search history and your settings.

Content Characteristics and Features. We detect and collect characteristics and features about the videos, images, and audio recordings that are part of your User Content, for example, by identifying objects and scenery, the existence or location within an image of a face or other body parts; and the text of words spoken in your User Content. We do this, for example, for content moderation and to provide special effects (such as video filters and avatars) and captions.

Inferred Information. We infer your attributes (such as age-range and gender) and interests based on the information we have about you. We use inferences, for example, to keep the Platform safe, for content moderation and, where permitted, to serve you personalised ads based on your interests.

How we use your information

We use your information to operate, provide, develop, and improve the Platform, including for the following purposes.

  • Provide and administer the Platform, such as enabling you to create, share, and consume content, to interact with other users and their content, and provide user support.

  • Provide our shopping features and facilitate the purchase and delivery of products, goods and services, including sharing your information with merchants, payment and transaction fulfilment providers, and other service providers in order to process your orders.

  • Personalise and customise certain features and content on the Platform.

  • Enforce our Terms, Guidelines, and other policies that apply to you. We review User Content and other information through a mix of technology (including through automated means) and human moderation to protect the safety and well-being of our community.

  • Provide certain interactive features, such as enabling your content to be used in other users’ projects, and to suggest your account to other users to help connect you with other users.

  • Provide and improve our advertising services, including to serve ads (including personalised ads, where permitted) and to measure and understand the effectiveness of the ads and other content.

  • Maintain and enhance the safety, security, and stability of the Platform by identifying and addressing technical or security issues or problems (such as technical bugs, spam accounts, and detecting abuse, fraud, and illegal activity).

  • Review, improve, and develop the Platform, including by monitoring interactions and usage across your devices, analysing how people are using it, and by training, testing, and improving our technology, such as our machine learning models and algorithms.

  • Share your information with third party platforms to provide you with features, like content sharing at your request.

  • Facilitate research conducted by independent researchers that meets certain criteria.

  • Promote the Platform or third party services through marketing communications, contests, or promotions.

  • Comply with our legal obligations, or as necessary to perform tasks in the public interest, or to protect the vital interests of our users and other people.

How we share your information

Service providers

We engage service providers that help us provide, support, and develop the Platform and understand how it is used. They provide services such as: cloud hosting, content delivery, customer and technical support, content moderation, marketing, analytics, and online payments.

We share Information You Provide, Automatically Collected Information with these service providers as necessary to enable them to provide their services.

Partners

Third Party Platforms and Partners. We share limited information which may include Information You Provide, Technical Information, and Usage Information with third party platforms and partners whose platform or services are integrated with the Platform. We do this to give you a seamless experience, allow your content to be shared on other platforms, and/or enable third party platforms and partners to better authenticate users.

Advertisers. We provide advertisers with aggregate information about the performance of their ads and other content on the Platform in order to help them measure their effectiveness. We create this aggregate information using Information You Provide, Automatically Collected Information. We share your information directly with advertisers where you give us your permission.

Measurement and Data Partners. We also share Information You Provide, Technical Information and Usage Information with third party measurement providers who help us measure advertising served on the Platform and help our advertisers determine how effective their ads have been.

Merchants, Payment and Transaction Fulfilment Providers, and Other Service Providers. When you make a purchase through the shopping features on our Platform, we share Purchase Information related to the transaction with the merchant, payment and transaction fulfilment providers, and other service providers. For example, we will share the order items, contact details and delivery information so your order can be processed. We may also share certain Technical Information about your device or connection with these parties to help ensure the security of the transaction.

Others

We share your information in other limited scenarios as follows:

Users and the Public. Your information, including your Profile Information, User Content, and Usage Information may be visible to other users and the public.

Your rights

Access your information. You can ask us, free of charge, to confirm what information we process about you, to provide certain information about the processing, and for a copy of your information.

Delete your information. You can delete or ask us to delete some or all of your information. You can either do it in the Kniddo App or ask us to do it on your behalf.

Rectify your information. You can change or ask us to change or correct your information where that information is not accurate. You can change or correct much of your information through the in-app controls and settings.